Portfolio | Branding & Packaging

Bongi Biltong® is a joint venture between two local entrepreneurs in excited to launch a delicious thinly sliced dried and cured beef known as “biltong” native to the South African continent. Their recipe was developed and perfected during their travels and they were really excited to launch in the U.S. Although the Beef Jerky Market is saturated, the biltong market was not so this was a great opportunity to make our mark as a more playful and approachable biltong brand since most of the current brands were quite utilitarian and a little stiff.Our goal was to create a playful, colorful and above all tasty brand that communicates quality and freshness.