Portfolio | Village Harvest Rice

Bay Area Food company, Village Harvest came to us in need of a brand re-fresh as consumer research uncovered that there was a lot of consumer confusion around brand recognition. During discovery, we quickly honed in on the brand’s need to communicate its’ unparallel variety offering: they are one of the only brands with over 12 grain & rice offerings in the aisle. We dove into design driven by celebrating and communicating their broad offering that no other competitor offered.