Portfolio | Calpure Foods Logo & Brand Development
California-based farming company was preparing to launch their new Avocado Oil line under the label CalPure Foods Inc. so they came to us needing a logotype that reflected their core brand values; a fresh, healthy clean eating food company.
The first step was to establish their new logotype as premium oil food company and explored variations.
Scope
Rebrand (updating existing logo and creating a logotype lockup), Packaging design, Marketing Collateral, Tradeshow
Client: Calpure Foods
Colors
Typography
California-based farming company was preparing to launch their new Avocado Oil line under the label CalPure Foods Inc. so they came to us needing a logotype that reflected their core brand values; a fresh, healthy clean eating food company.
The first step was to establish their new logotype as premium oil food company and explored variations.
Once the logo was established, we needed to explore what line extensions would look like and in what ways we could incorporate the ingredients with the logo. The Avocado design would have to adapt to several flavors as needed.
