hi.

We’re a small design studio in San Francisco Specializing in Food Packaging Design & Branding for brands big and small. We care deeply about building the right partnerships, crafting compelling brands and putting forth the best packaging solutions. We’re so lucky to be part of San Francisco’s yummy food scene where food companies thrive.

The People

Karla Dominguez

Karla Dominguez

FOUNDER, DESIGN DIRECTOR

Karla has 10 plus years of design experience working for national/international and start-up food brands and launched her solo carreer after 7 years at Ghirardelli Chocolate Company where she fell in love with the San Francisco foodie scene. She enjoys the process as much as the end result and belives that understanding and aligning with her clients will render the absolute best solutions.

FAVE FOOD/NIBBLES

Home-made true salt popcorn with a side of canned jalapeños because, why not?

PASSION BUILDER

If she’s not pursuing a water adventure with her 4 year old, she is most likely taking a dance class or giving a new cocktail recipe a try.

Kassandra Gutierrez

JR. PRODUCTION DESIGNER

Kassandra is a detail oriented production designer that keeps this studio running with her highly adpatable skills ranging from post photo retouching, 3D renderings and packaging development for press. This whip-smart millenial keeps us up to date on social media trends and current food marketing trends but overall, keeps us laughing.

FAVE FOOD/NIBBLES

Her current drink addiction is Guayaki’s Organic Yerba Mate.

PASSION BUILDER

If she’s not watching the latest Giants Game at AT&T Park, she is most likely tending to her growing herb, vegetable and fruit garden.

Kassandra Gutierrez

Capabilities

“After a full belly all is poetry”

— Frank McCourt

CAPABILITIES & PARTNERSHIPS

In order to stay small and nimble, we have an expansive network within the Bay Area depending on our clients needs; Anywhere from conducting Marketing Research, Company/Product Naming, Photography and Website Design. These are some of our partners

BRAND DEVELOPMENT

Bring the strategy to life through naming, visual identity, logo and messaging development.

PACKAGING

Create unique, engaging retail packaging systems.

ADVERTISING

Create emotionally evocative advertising that builds brands.

DIGITAL

Design for the web and applications and oversee its production.

ENVIRONMENTS

Develop expressions of the brand in the places that physically engage consumers.

INNOVATION

We uncover meaningful white space opportunities for new brands and portfolio extensions.

COMMUNICATIONS

Create experiences, activations, collateral, sales materials, press kits and corporate communications.

Partnerships

PARTNERSHIPS

In order to stay small and nimble, we have an expansive network within the Bay Area depending on our clients needs; Anywhere from conducting Marketing Research, Company/Product Naming, Photography and Website Design. These are some of our partners:

Marketing

BeCovet is specializing in food Marketing.

Karla Dominguez

Website Design

Max? interested?

Karla Dominguez

Food Photography

Marshall is ..